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Launched ~ Midnight's Bloom
Check out my Gumroad store for my latest Collection that are available as Digital Art Prints. Hope from my Midnight's Bloom Collection The past few years have been a lot of lows and in February 2025, I lost my dad. Navigating single motherhood, grief and a slow return to myself, I created this collection ~ Midnight’s Bloom. These digital illustrations are abstract florals created around words and themes that helped me traverse all the emotions that comes with the grief in my
1 min read
Branding


Twenty + Years of Design
Design is not just making, but also the thinking. Design is a quite the problem solving queen. My journey into design has been non-linear. I stumbled into this profession, or to put this more aptly ~ design found me. I remember my walls and books filled with doodles and anime style art. I was giving away paintings even before I learnt to sell them. Through that journey, I ended up learning pagemaker and then adobe photoshop by myself and creating design for family or friends.
3 min read


Colour ~ the Secret Spice in Branding
Cooking is important for your health and survival, same way, branding is essential for your brand health - and the secret to it all? Colours. Take the ingredients, chop them up, sauté them, add all the spices, let it simmer and then add more ingredients. Let it simmer some more. Smell those aromas and then take it off the heat. That’s the general step by step guide to Indian cooking. Of course it is a lot more intricate and more nuanced than that, but the essence is in those
2 min read
Branding for those who don't do design ● Branding for those building in the margins of their life ● Branding for those creating their own future ●
Recent Posts


Three Things Not to say to the Illustrator You Hired
So you have a job for an illustrator, what next? Here are some dont’s Pen and ink self portrait sketch with friends at Scotland We are living in a very trying age. While the world gets shorter in tempers and greedier for quality of life, we also have an increase in tech that has made things easier on small businesses. The thing with new advancements though are the don’ts that come with it. AI, artificial intelligence is one of the many don’ts. Ethical safety, is another. Plag


Twenty + Years of Design
Design is not just making, but also the thinking. Design is a quite the problem solving queen. My journey into design has been non-linear. I stumbled into this profession, or to put this more aptly ~ design found me. I remember my walls and books filled with doodles and anime style art. I was giving away paintings even before I learnt to sell them. Through that journey, I ended up learning pagemaker and then adobe photoshop by myself and creating design for family or friends.


Colour ~ the Secret Spice in Branding
Cooking is important for your health and survival, same way, branding is essential for your brand health - and the secret to it all? Colours. Take the ingredients, chop them up, sauté them, add all the spices, let it simmer and then add more ingredients. Let it simmer some more. Smell those aromas and then take it off the heat. That’s the general step by step guide to Indian cooking. Of course it is a lot more intricate and more nuanced than that, but the essence is in those

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