With 20+ years of design and illustration, I’ve recognised that female-led brands struggle to maintain a cohesive brand visual identity. I empower these brands to build their autonomy through a cohesive brand identity so they have clarity and strategy to grow their brand story.
Need a brand that tells your story?
Through cohesive brand systems, colour palettes and templates, you will have a brand that is authentic to your story, long after our work is complete.
Over 25 years, I noticed how easy it was to design and hand over files. Those that clients could not use quickly, so they started to piece meal their design needs.
As an artist, it was tragic, since every brand story was chasing trends. So over the last five years I built the The Studio Libran Foundation Journey. It wasn't about the wow-worthy design, but about a discovery trail, a roadmap and a complete system for my clients needs - no design learning needed.
The Studio Libran Foundation Journey
This was my aim ~ to help female-led businesses creating their own futures to have solid brand foundations, which in turn would lead to easy-to-use templates, all to grow their brand confidently. Everything I create is designed to feel simple, thoughtful and easy to carry forward — no designer on call needed.
Phase I
Unearth their story
BRAND STRATEGY
Every brand has a story. We find that in this stage and unravel the values and audience here.
With collaboration we explore the very essence of the brand building it's unique foundations that make it authentic rather than pieced.
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Brand strategy
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Audience insights
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Positioning
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Brand personality
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Messaging foundations
Phase II
map their adventure
BRAND AESTHETICS
The brand's abstract ideas start coming together to build the ecosystem that it needs to thrive in.
Moodboards, colours, inspirations and more of the visual direction are worked through in this phase to create a comprehensive system.
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Moodboards
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Colour direction
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Typography exploration
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Visual inspiration
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Creative direction
Phase III
empower their design
BRAND VISUALS
This is the phase where the design systems and brand assets start to form the brand visual identity.
A visual brand system for every touchpoint, that contains the tools to grow the business without having to rely on a designer for every update.
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Brand colours
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Typography system
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Brand guidelines
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Logo suite
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Templates & assets
I'm the designer for you if . . .
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You want your brand to feel more cohesive and professional
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You’re tired of second-guessing your visuals
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You want templates you can use yourself long-term
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You value thoughtful design and strategy
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You want guidance, not just ‘someone to pretty things up’
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You’re building something meaningful and want your brand to reflect that
Choose the Branding Package Just Right for you
Why did my branding services end up with nautical themed items? I'm not sure myself, but what I do know is that each brand below will certainly fit your brand's needs. You will get a comprehensive brand foundation, but also files that are easy-to-use for your needs alone. You won't need to get a designer again after this.
The Compass
Perfect for businesses ready to establish a clear and cohesive visual direction.
Together we'll uncover your brand story, audience and positioning before creating the visual foundations that bring your business to life.
Outcome:
A clear visual direction and brand foundation designed to help you show up confidently and consistently.
Brand Foundations — to connect your brand story to your identity that will build recognisability and attract the right audience.
They include ~
Brand Strategy — so your brand has a clear purpose and emotional foundation that attracts the right clients and gives you consistent messaging across every touchpoint.
Brand Aesthetics — that has a curated set of creative ideas that align with the brand strategy enabling consistent messaging.
Brand Visuals — so that the brand has a cohesive look all across print and web spaces with the brand specific colour palettes and fonts that align with the brand strategy and brand aesthetics.
The Map
Perfect for businesses ready to move beyond the foundations and create a professional, recognisable visual identity.
Building on the strategy and visual direction, we'll create the core assets needed to showcase your business with confidence.
Outcome:
A complete brand visual identity designed to help your brand feel polished, aligned and memorable.
This is the most popular package that contains the brand foundations with the logo and social media set.
They include ~
Brand Strategy — so your brand has a clear purpose and emotional foundation that attracts the right clients and gives you consistent messaging across every touchpoint.
Brand Aesthetics — that has a curated set of creative ideas that align with the brand strategy enabling consistent messaging.
Brand Visuals — so that the brand has a cohesive look all across print and web spaces with the brand specific colour palettes and fonts that align with the brand strategy and brand aesthetics.
Logo Package ~ that is a 3 set logo that can be used across any platform and medium.
Social Media Template - one set of easy to use templates that are aligned to the brand foundations. This is for one platform alone.
The Ship
Perfect for businesses ready to create a complete brand experience across every touchpoint.
This package combines strategy, identity and practical brand assets into a cohesive system designed to support long-term growth.
Outcome:
A complete brand visual identity with easy-to-use templates to help your brand show up authentically.
The complete package that contains everything brand related for your business.
They include ~
Brand Strategy — so your brand has a clear purpose and emotional foundation that attracts the right clients and gives you consistent messaging across every touchpoint.
Brand Aesthetics — that has a curated set of creative ideas that align with the brand strategy enabling consistent messaging.
Brand Visuals — so that the brand has a cohesive look all across print and web spaces with the brand specific colour palettes and fonts that align with the brand strategy and brand aesthetics.Logo Package ~ that is a 3 set logo that can be used across any platform and medium.
Social Media Template - one set of easy to use templates that are aligned to the brand foundations. This is for one platform alone.
Brand Print Set ~ that includes letterheads and visiting cards that are ready-for-print and aligned with the brand foundations.
Brand Business Template Set ~ aligned to the brand foundations that include easy-to-use templates on Canva or MS Office for brochures and presentations.
I decided to work with Roshan because she came highly recommended by people I trusted, and her unique sense of style felt so different from what was already out there in the market.
Lavanya V.
What surprised me most was how easy Roshan, as an artist, made the whole branding process. I had always thought I'd have to figure it all out myself, but she had a clear process and guided me through it step by step.
Angie N.
Roshan's creative and artistic, but somehow always manages to give me something that matches me. She listens, pays attention to what I'm looking for, and never tries to force things.
Madhulika S.
Working with Roshan I found how connected everything is - and how cohesive it works out when everything aligns. Everything cannot be a part of your brand, you have to really fine-tune it to hit the nail on the head.
Ruth P.
Sometimes its easy to see if we are a match by looking at my past work. Check out my work with my past clients to see if I can help your brand grow.
FAQs
Branding is the full expression of your brand story—visually, emotionally and strategically. It’s how your audience recognises you, connects with you and remembers you. From the colours your brand uses, to the tone of voice, to the way your Instagram grid feels — branding builds familiarity and trust over time. Branding is all in the consistent messaging and narrative.
A logo is a part—but not the whole story. The logo is the face of the brand. The heart of your brand is however, your values, your vision and your voice. Without those, a logo floats unanchored, pretty but forgettable.
Yes I do. Normally I take an advance before the start of the project, mid-project and then at the end before the final files are handed over. So the payment plan is split into 3 parts.
We can be a good fit if ~
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You want your brand to feel more cohesive and professional
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You' re tired of second-guessing your visuals
-
You want templates you can use yourself long-term
-
You value thoughtful design and strategy
-
You want guidance, not just ‘someone to pretty things up’
-
You’re building something meaningful and want your brand to reflect that
We may not be a good fit if ~
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You’re looking for a quick and budget option
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You want a logo with no strategy behind it
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You’re not open to collaboration or feedback
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You don’t want to invest time into building a stronger brand foundation
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You just need a designer to make the things pretty on call
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Once you download the pricing guide, you should have a sense of how you would like to work with me. You can then send me an email at davina@thestudiolibran.com to schedule a call where we can discuss how to work together. We talk through every pain point your brand faces and outline the key elements your brand requires. Based on the Package chosen, you will receive an invoice. On the advance paid, we then start the project!
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The Studio Libran serving female-led businesses globally offering creative branding and illustration services.